Our goal is to get hundreds of chefs and community members to serve a better burger between now and Memorial Day, Fourth of July, and throughout the year! People are ready for this. According to a recent Mintel study, “three in five consumers … want to know the origin of beef in their burgers, including 68% of Millennials,” and “43% of consumers want more grass-fed burgers on restaurant menus.”

There are lots of ways to get involved. Are you a student or a community member wanting to bring better burgers into your school, workplace or local restaurant? Are you a chef or food service worker who wants to put a better burger on your menu?

Sign up below and we’ll show you how to get started!

With your help, we will highlight participating restaurants and institutions and track the amount of water, greenhouse gas emissions, pesticides and fertilizer saved by serving a burger with LESS and BETTER meat. We can help identify suppliers and provide recipes and educational resources, and we will widely promote your efforts and the ecological farming practices and hard work of regenerative farmers and ranchers.