STUDENT CHALLENGE

BETTER BURGER

OVERVIEW

Welcome to the Better Burger Student Challenge

Our goal is to inspire you to sign up and advocate for a better burger on your campus. If you are a college student, your entry into the Better Burger Challenge might win you a trip to San Francisco for an inspiring and activating 3-day food summit. Up to ten student leaders will be selected and flown to San Francisco for a weekend on food reform with movement leaders, farmers, ranchers and chefs. The weekend culminates with a private dinner featuring special guest, author, journalist, activist, and professor, Michael Pollan.

The Challenge

There are four levels in this challenge. Each will further your understanding of the importance of switching to a Better Burger.

 

Let’s get started.

Video
Infographic
Ted Talk
Documentary

CHALLENGE

Green

50 POINTS

THINK

Food labels are important. They give us a deeper understanding of the ethics, integrity and values behind the process our food went through to reach our plates. However, words like “natural” can be misleading because they do not have legal definitions. Learning and understanding food terms and identifying third-party certifications like USDA Certified Organic Non-GMO Verified can help us make informed and impactful decisions.

CHALLENGE

Download Friends of the Earth, Guide to Avoiding Factory-Farmed Meat & Dairy here. For a deeper dive into the world of food labels, you can review A Greener World’s Food Labels Exposed or Consumer’s Union’s Decoding Labels on Meat Packages.

  • Visit a supermarket and identify 3 additional labels that were not in the Friends of the Earth Guide
  • Which meat label do you think is most misleading? Why?
  • Share four labels that you learned about and explain what each means.
  • Share the label that most resonates with you on social media and caption it with a definition. Use hashtags #BetterBurgerNow and #BBC2017.

Questions to Answer: Why is it important to look for labels on animal products? Are you interested in promoting third-party certified animal products or plant based foods on your campus next year? Tell us more about how you would like to see the food in your dining services changed?

DELIVERABLES

Upload a PDF document with your responses to questions and a screenshot of your social media post(s).

Submission Guidelines

  • Log into your account to get submission upload button
  • Please submit all entries as PDFs – no word or pages docs.
  • Please save filenames using the following format: firstname_lastname_betterburger_challengelevel_year.pdf (ex: mike_smith_betterburger_green_2017.pdf)
  • Do not include # signs or spaces in filenames
  • Please be sure to include all content for your submission in one doc
  • Do not upload a file bigger than 5 MB
  • Link images if possible
  • You will get a confirmation that your submission uploaded correctly. If you did not get a confirmation, please try again.
  • If your total points do not change, your submission did not load correctly and you will have to try again.
  • Send any questions you have to info@betterburgerchallenge.org
The deadline for entering this challenge has past.

Greener

100 POINTS

THINK

The best way to start creating real change in our food system is to lead by example. Experience the better burger yourself by preparing one and sharing it with your friends.

 

CHALLENGE

So, it’s time to host a Better Burger Dinner Party! You can find tips for hosting a better burger party here. Decide whether your dinner will feature a better veggie or better beef burger (or both!). Fourth of July is an ideal time to host the party!

  • Your better burger needs to follow these guidelines.
  • Develop your own better burger recipe or check out the BBC resource page here for tips.
  • Invite at least three passionate foodie friends over for dinner.
  • Pick a date. Go shopping. Host the dinner.
  • Engage your friends in a discussion about the better burger. Show them this infographic to help describe the benefits of a better burger
    • Does the better burger taste any different than your typical burger? Which do you like better?
    • How does it feel eat a burger when you deeply consider the impact it has on people and the planet?
    • Will they make a better burger in the future?
    • Will they look for better meat certifications in the future and ask restaurants to do the same when they eat out?
  • Snap photos of your food preparation and dinner party.
    • Post your favorite photo on social media. Include the hashtag #BetterBurgerNow and #BBC2017. Caption the photo with your recipe and description of a Better Burger.

 

DELIVERABLES

Upload a pdf document including your responses, the recipe that you followed, a great photo of your burger, and a screen shot of your social media post. In addition, please share the highlights of your dinner party experience in 250 words or less.

Submission Guidelines

  • Log into your account to get submission upload button
  • Please submit all entries as PDFs – no word or pages docs.
  • Please save filenames using the following format: firstname_lastname_betterburger_challengelevel_year.pdf (ex: mike_smith_betterburger_greener_2017.pdf)
  • Do not include # signs or spaces in filenames
  • Please be sure to include all content for your submission in one doc
  • Do not upload a file bigger than 5 MB
  • Link images if possible
  • You will get a confirmation that your submission uploaded correctly. If you did not get a confirmation, please try again.
The deadline for entering this challenge has past.

Greenest

150 POINTS

THINK

Consider campus dining. Many campus dining venues serve meat shipped from large, polluting industrial factory farms. When it comes to meat and dairy, it’s typically sourced from animals raised under inhumane conditions that present risks to both human and environmental health.

Building demand for responsibly grown and raised food is a way students can have meaningful impact on the food system. School campuses are a perfect place to start. With passionate students, dedicated faculty and outstanding resources, school campuses are great incubators for sustainable change. Let’s use this challenge as an opportunity to catalyze transformation in campus dining!

 

CHALLENGE

Develop a plan for your school’s Dining Services to serve a better burger next semester (Fall 2017)

  • Decide if you want to advocate for the better beef or better veggie burger.
  • Build a team. Who will you enlist to help you advocate for the campaign? Think about the different kinds of skills and expertise you will need. Create a list of key allies and contact information for each. What role will each person have? Are there any food-related groups at your school, such as a Real Food Challenge or Slow Food Campus that you can tap into?
  • Devise a Strategy. How will you present the better burger to Dining Services in a way that will get them to act? What tactics will you use to ensure the success of this campaign? Provide the name and email address of your Head of Dining Services and a detailed outline of the action steps you plan on taking to make this campaign a reality.
  • Be familiar with the food service operation. Review school menus and food offerings. Know or ask about current sourcing practices. Here are some questions to consider:
    • Does your school have a contract with a big food service company? If so, which one?
    • Does campus dining at your school source any ingredients/food sustainably, such as from local farmers/ranchers or a community garden?
  • Prepare for fall semester. Get everything ready so that when you return to school, your campaign is easy to implement.
    • If you are still at school, visit your Head of Dining Services. Otherwise, send an email to set up a meeting about BBC during the summer or when you return to campus.
    • Create a short powerpoint presentation for dining services that explains the importance of a better burger and how it can help your school meet sustainability goals. Be innovative and convincing.
    • Review these FAQs and contact us here with any questions.
    • Include the Better Burger Challenge Infographic, and Tips for Chefs in your presentation.
    • Offer these resources that will provide ideas for local suppliers to purchase the beef from.
  • Spread the word. Let’s get people talking about BBC across all social media platforms.
    • Create a social media strategy to promote BBC at your school including pre-made posts for twitter, FB and instagram (2 for each)
    • Like our FB page to stay up to date on important information and to ask questions

DELIVERABLES

Upload a PDF document with responses to all questions, including your social media strategy and pre-made posts. In 250 words, reflect on your experience. Please upload your powerpoint using wetransfer.com and address it to info@turninggreen.org.

Submission Guidelines

  • Log into your account to get submission upload button
  • Please submit all entries as PDFs – no word or pages docs.
  • Please save filenames using the following format: firstname_lastname_betterburger_challengelevel_year.pdf (ex: mike_smith_betterburger_greenest_2017.pdf)
  • Do not include # signs or spaces in filenames
  • Please be sure to include all content for your submission in one doc
  • Do not upload a file bigger than 5 MB
  • Link images if possible
  • You will get a confirmation that your submission uploaded correctly. If you did not get a confirmation, please try again.
The deadline for entering this challenge has past.

Extra Credit

200 POINTS

THINK

If you’ve come this far, then you know that shifting the food system is vital. The solutions already exist and are ready and waiting for us to move them into mainstream.

When it comes down to it, shifting the food system means we dig more deeply into something we don’t often think much about, which is our soil. Microorganisms in soil not treated with chemical fertilizers build healthier plants, retain water and capture carbon. Caring for our soil means caring for the health of our bodies, climate, pollinators, biodiversity, animals and water.

 

CHALLENGE

Apply for the BBC Grand Prize that includes:

  • A round trip ticket to San Francisco for a 3-day summit focused on food system transformation
  • A seat at a private dinner party with Michael Pollan, local farm to table chefs, farmers and ranchers
  • A visit to a local organic farm, organic ranch, farmers market and green grocer
  • Extraordinary meals, time spent learning how to transform the food service in your schools

How to Apply: complete the extra credit Questionnaire

Our team of judges will select students based on their ability to:

  • Develop a plan for implementing the Better Burger into the menu on their campus
  • Develop creative and effective approaches to complete this project
  • Show a deep passion and commitment to creating a more just and sustainable food system

 

DELIVERABLES

Complete and submit the extra credit Questionnaire. Upload a pdf with the date and time you submitted your form.

Submission Guidelines

  • Log into your account to get submission upload button
  • Please submit all entries as PDFs – no word or pages docs.
  • Please save filenames using the following format: firstname_lastname_betterburger_challengelevel_year.pdf (ex: mike_smith_betterburger_extracredit_2017.pdf
  • Do not include # signs or spaces in filenames
  • Please be sure to include all content for your submission in one doc
  • Do not upload a file bigger than 5 MB
  • Link images if possible
  • You will get a confirmation that your submission uploaded correctly. If you did not get a confirmation, please try again.
The deadline for entering this challenge has past.